Our Reason for Being

Zula & Co. exists for leaders and teams ready to decide what’s true, important, and worth acting on.

Why This Work Matters

Teams don’t need more ideas. They need alignment around the right ones.

Through Zula & Co.’s speaking, workshops, and strategic facilitation, leaders and teams have the space to slow down just enough to step back.

And surface what matters most.

So, they can move forward with shared direction.

Our work sits at the intersection of people and process — because how people think, feel, and relate shapes the decisions teams ultimately make.

The result isn’t just better strategy.

It’s stronger alignment and a clearer sense of purpose about the work being done in the first place.

Meet Lara Zuehlke

A woman with curly red hair, wearing glasses with tortoise shell frames, a tan blazer over a black top, and gold jewelry, smiling at the camera against a plain white background.

Strategic facilitator helping leaders and teams find clarity in complex moments.

Over the years, Lara Zuehlke has worked across higher education, nonprofits, creative agencies, private companies, and Fortune 100 global brands.

From leading in-house teams to advising C-suite leaders and partnering with clients, she has been in the trenches long enough to understand how teams actually operate — and why clarity and alignment make the difference between motion and real progress.

Lara holds a journalism degree from Texas A&M University and has earned more than a dozen industry awards, including her most treasured honor to date: Women Communicators of Austin Mentor of the Year.

At the end of the day, Lara knows how to build clarity from ambiguity because she’s done it — again and again — inside organizations, leading teams, and navigating real constraints.

Clients and Teams Have Included…

  • “Lara shined as a facilitator. She helped clients develop their strategic narratives in a virtual, in-the-moment engagement that helped them up-level.”

    — Dave D., Silicon Valley Agency

  • “Thank you so much for this extraordinary facilitated process and exceptional final product.”

    — Andrew J., Former Energy Client

  • "Lara is one of the most creative and talented people I’ve ever worked with."

    — Kristen J., National Rental Platform

Let’s explore what’s possible.

Planning a gathering, workshop, or strategic session? Let’s explore whether Zula & Co. could be the right partner for the moment you’re navigating.

Let's Connect
Let's Connect